SEO for Fitness Apparel Shopify Stores
Activewear, gym clothing, yoga wear, and athletic accessories. Discover keyword opportunities and content strategies that drive organic traffic.
Analyze My StoreFitness apparel shoppers search with specific performance needs in mind. They want to know if leggings are squat-proof, which sports bra works for high-impact training, or what fabric handles sweat best. Shopify activewear brands that answer these functional questions through SEO content capture buyers at the moment of decision.
Top Keyword Opportunities
| Keyword | Monthly Volume | Difficulty | Intent |
|---|---|---|---|
| best leggings for working out | 6,600 | Medium | Commercial |
| what to wear to the gym | 4,400 | Easy | Informational |
| squat proof leggings | 8,100 | Medium | Commercial |
| best sports bra for running | 9,900 | Medium | Commercial |
| gym bag essentials | 3,600 | Easy | Informational |
| workout clothes for hot weather | 1,900 | Easy | Commercial |
Article Ideas That Rank
Common SEO Mistakes in Fitness Apparel
- Not targeting activity-specific keywords (yoga vs running vs lifting)
- Missing size and fit related content
- Ignoring seasonal workout content opportunities
- Not addressing fabric and material questions
What We See with Fitness Apparel Shopify Stores
Activity-specific keywords convert better
Shopify fitness apparel stores see higher conversion rates from specific searches like "yoga pants that stay up" or "running shorts with pockets" compared to generic terms. These searches indicate clear purchase intent.
Size and fit content reduces returns
Brands publishing detailed sizing guides and "how should leggings fit" content experience fewer returns. This content also ranks well because shoppers frequently search for fit guidance before buying online.
Seasonal content drives recurring traffic
Keywords like "workout clothes for hot weather" or "cold weather running gear" spike seasonally. Publishing this content ahead of season changes captures traffic when purchase intent is highest.
FAQ for Fitness Apparel Stores
Get Personalized Keywords for Your Store
Enter your store URL and discover the best keywords for your store. We handle the writing, you get the traffic.
Analyze My Store